Traditional Advertising used to be the bread of butter of just about any company. If you needed customers in a hurry, just put an ad into the yellow pages and wait for the phone to ring! Unfortunately, that just doesn’t work anymore. Think about the last time you called somebody from a yellow pages ad; yeah I don’t know where mine is either.

What about billboards, commercials, and things people see all the time? You’re right, those types of things get seen a bunch, but they only partially work for very specific industries. If you’re a plumber and you have a plumbing billboard, think about how many people driving will suddenly dial the phone because they have a leak. Well, they’re driving so they won’t know if they have a leak until they get home. And even then, what do you think they’ll do? Remember the phone number on the billboard they saw? No, they’re going to a search engine and finding the first phone they find and dialing it.

Commercials may work slightly better, especially for service-based industries because most of the time the customer is already at home. The problem with commercials is that they are only grabbing customers that don’t have an immediate need. Back to the plumbing example, maybe a homeowner has been wanting to upgrade to a tankless water heater but their current water heater still works perfectly fine. That commercial MAY generate an actual phone call for a quote, but the chances that they actually collect cash from that person is slim.

There are a countless number of examples of different industries that can be used for the downfalls of traditional advertising. Thankfully, Arachna Solutions knows exactly where customers are “hanging out” and we definitely know how to get their attention.

  The goal of advertising should be to be in front of the customer when that customer has the need at that exact moment in time.

Once we accomplish that goal, then sales are much easier to come by!